It was in 1998 at the Denver WESA market that Ron, Bob & Dale Myler introduced their unique bitting system. They are the third generation horsemen and are three of the world's leading bit designers. Dale's extensive research into equine dentistry and physiology has evolved our understanding of not only the mechanics of bits but also how they can contribute to the communication between horse and rider. After 30 years of research, developing and testing, they were ready for the big public. The Myler brothers are still making their handmade bits in Marshfield Missouri. However the production bits have been very successful in making the Myler System affordable for even more horses and riders. The unique design of the Myler bits focus on mentally relaxing horses, so the rider can achieve more effective communication.